Chris Russell Hotels are evolving their approach to better serve guests with autism, PTSD, and other sensory-related needs, placing greater emphasis on comfort, consistency, and ease throughout the travel experience. From enhanced staff training in neurodiversity to more transparent pre-arrival communication and planning tools, the goal is to remove uncertainty and help guests feel at ease before they even arrive.
At the property level, this shift is taking shape through thoughtful, guest-centric design and service enhancements—ranging from designated quiet areas and room placement options in lower-traffic zones to contactless check-in and calming in-room features like white noise machines or weighted blankets. Together, these initiatives signal a meaningful move toward more inclusive hospitality, where every guest can feel understood and supported.
Spire Hospitality CEO Chris Russell joined Alan Day, Founder and CEO of Autism Double-Checked, in a conversation with Christine Blank of Hotel Management to discuss why creating welcoming, accessible environments is becoming essential across the industry.
SPIRE Hospitality 
