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Frequently Asked Questions

Considering a professional firm to manage your hotel and enhance your investment returns? It’s crucial to ask the right questions when evaluating hotel management firms to ensure you select the ideal partner.

We’ve compiled answers to the most frequently asked questions below for those considering hiring a hotel management company. This guide aims to help you identify the company best suited to your needs through careful evaluation and tailored research. If your questions aren’t addressed here or you require further information, please don’t hesitate to contact us.

Q.

What exactly is the role of a hotel management company?

A.

Hotel management firms are brought in by hotel owners to handle all of the necessary tasks and services involved in managing a profitable hotel.

Typically, this entails managing routine tasks like payroll, housekeeping, front of house, staffing, facility upkeep, and marketing.

Hotel owners can concentrate on the real estate aspect of operating a hotel business by outsourcing hotel management to a third-party organization, while also reaping the benefits of more effective administration of hotel operations.

Q.

What specific brands does SPIRE Hospitality manage?

A.

SPIRE Hospitality manages properties under the DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Marriott Hotels, Renaissance Hotels, Tapestry Collection by Hilton, and TownePlace Suites by Marriott banners. SPIRE also manages hotels that are independent or have their own brand.

SPIRE has previously managed Crowne Plaza, Courtyard by Marriott, Curio Collection by Hilton, Hampton by Hilton, Hilton Hotels and Resorts, Holiday Inn Express, Hotel Indigo, Sheraton Hotels, SpringHill Suites, and Westin hotels.

You can view the current SPIRE Hospitality portfolio here.

Q.

What advantages may an owner obtain from a hotel management company like SPIRE?

A.
  • Branding and Rebranding
  • Financial and Revenue Management
  • Food and Beverage Options
  • Lender/Receiver Services
  • Human Resources, Culture, and Recruiting
  • Performance Management
  • Project Management, Construction and Renovation Oversight
  • Sales and Marketing
  • Turnaround Management
Q.

In what areas of the United States does SPIRE Hospitality manage hotels?

A.

SPIRE manages hotels in California, Colorado, Florida, Kentucky, Maryland, Michigan, Minnesota, Mississippi, New Jersey, New Mexico, New York, Ohio, Oregon, Tennessee, Texas, Vermont, and Washington.

You can view the current SPIRE Hospitality portfolio here.

Q.

How can a food and beverage outlet boost a hotel’s revenue?

A.

Hotels and resorts are always searching for methods to increase revenue and keep guests on-property for as much of their stay as possible.  It can be easier for guests to order what they need while on-property if the hotel offers breakfast, lunch, dinner, and other amenities like a coffee shop or grab-and-go market while increasing Food and Beverage revenue.

Q.

How does digital marketing drive revenue to a hotel or restaurant?

A.

With tools like Expedia, Booking.com, Google My Business, Yelp, and OpenTable, hotels can reach more guests.

Q.

What does the People & Culture department do for a hotel?

A.

Selecting and employing the top applicants for available roles inside a company is the responsibility of the People & Culture (formerly called Human Resources or Personnel) department. This includes writing job descriptions, advertising openings, reviewing resumes, setting up interviews, and selecting applicants for hire.

To assist managers in assessing team members’ performance and providing feedback, they are also in charge of developing and putting into place performance management systems. This includes establishing individual growth plans, holding performance reviews, and setting performance goals.

People & Culture teams also make sure that a company abides by all relevant labor laws and rules. This includes keeping track of personnel records, making sure that overtime and minimum pay rules are followed, and developing policies and processes to guarantee that workers are treated fairly and equally.

Q.

How does technology enhance a hotel overall?

A.

Hotels are now able to reach and interact with travelers much more effectively thanks to tools such as digital marketing. It can also assist owners and management firms in operating their properties and outlets more efficiently. Tools for sales and catering, analytics-based reporting, and financial intelligence enable hotels to identify new business prospects and improve Team Member productivity.

Among the technological platforms that SPIRE uses are:

  • Agency360+
  • Amadeus
  • Bard
  • Delphi
  • Demand360+
  • Hotel Effectiveness
  • Hotelligence
  • iHotelier
  • Kalibri Labs
  • Kipsu
  • Knowland
  • Koddi
  • MailChimp
  • MeetingBroker
  • Paymerang
  • ProfitSword
  • Revinate
  • Quore
  • Sprout Social
  • Snappy
  • TravelClick
  • UKG
Q.

What is a third-party management company?

A.

With third-party management, owners can maintain control over their properties while having an outside company run the hotel. This enables professionals to handle marketing, human resources, and management to boost the owner’s bottom line and top line earnings.