Crushing the Competition: Driving More Share to Your Hotel

In her latest piece for HotelExecutive, Regional Director of Revenue Management Theresa Hajko provides a comprehensive road map for driving market share to hotels.

In our fluid industry, where it seems like a new hotel is opening on every corner and we are competing with short-term rentals for business, hoteliers must become savvier about growing share. While there are an infinite number of ways to achieve this some of the tried-and-true measures still hold up with a few new ones in the mix. Let’s take a closer look at just a few that stand out and a few more that have stood the test of time.

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