The Beachy Boutique Hotel is Catching a Renaissance Wave

SANTA BARBARA, Calif., Feb. 15, 2022 — The charming beach chic Goodland hotel in Santa Barbara is catching a wave of investment and a renaissance under its new name, “The Leta”. AWH Partners has purchased the property and Spire Hospitality is the new management company of this landmark property formerly known as the Kimpton Goodland. This beachy boutique hotel is now named the “The Leta” (a nod to the city of Goleta in Santa Barbara county). 

“The Leta is an elevated historic hotel rooted in the California vibe and beach culture of Santa Barbara,” says long-time General Manager Barry Dorsey. “It will continue to be a Santa Barbara led team. The Airstream and Woody will remain for the classic guest photos, the restaurant menu—a local staple—will stay the same and the fire pits and pool area will continue to be the heart of the property”. However, the 158 room Leta Hotel will feature an enhanced guest experience with modern hi-speed Wi-Fi and streaming services, higher quality bedding and an open and welcoming lobby. The Leta Hotel will continue to be everything guests love, but elevated with significant investment in refreshing the guest experience to make it the perfect escape for work and play.

The ideally located property in Goleta is prized for its cool, hip, carefree Californian personality and it’s artful, quirky, unexpected, open and soulful chemistry. Local art, music, food and wine are at home here and the hotel boasts 6,000 square feet of meeting space welcoming locals and out of town guests alike for one-of-a-kind meetings and events.

Spire Hospitality operates 29 hotels and resorts, including the Villa Florence Hotel in San Francisco, TopNotch Resort in Stowe, Vermont and High Peaks Resort in Lake Placid, New York, among other unique properties throughout the country.

For a look (and reservations) at the Leta Hotel check into:


Spire Hospitality
Spire Hospitality, led by CEO Chris Russell, is a third-party operator of 7,033 room keys and over 350,000 square feet of meeting space across 20 states. The Spire portfolio, with a focus on large, full-service hotels, includes unique independent properties and premier branded assets across Hilton Hotels & Resorts (HLT), Marriott International (MAR) and InterContinental Hotels Group (IHG). Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate.

AWH Partners, LLC
AWH Partners, LLC (“AWH”) is a privately held, vertically integrated real estate investment, development, and management firm that has invested in 9,500 hotel rooms across 35 hotels, representing billions of total real estate value. The firm’s unique operating model and boutique nature enable it to source, structure and execute hospitality real estate investments on a streamlined and expeditious timeline. Since 2010, AWH and its principals, Russ Flicker, Jon Rosenfeld and Chad Cooley, have amassed a sizeable portfolio of hotels across the country. AWH also owns Spire Hospitality, a top-tier, national hospitality platform and AWH Development, a full-service real estate development company, providing complete vertical integration in the hospitality investment space. For more information, please visit