Theresa Hajko Thinking outside the box can be beneficial in driving more guests to our hotels or capturing more revenue from the guests we already have. A quirky or distinctive offer or strategy coupled with great targeted marketing is sometimes all that is needed. SPIRE Regional Director of Revenue Management Theresa Hajko explores a few of these creative ideas in her latest article for HotelExecutive.
Thinking Outside the Box – Creative Strategies to Drive Revenue
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