The Barnes in San Francisco Becomes Part of the Tapestry Collection by Hilton

The retro chic Union Square hotel is the newest in Hilton’s line of unique lifestyle hotels.

San Francisco, Calif., May 23, 2023 –The Barnes, the historic San Francisco Union Square hotel at 225 Powell Street, is now part of the Tapestry Collection hotel portfolio by Hilton. The 189-room hotel is steps from the iconic San Francisco cable cars, in the center of the city’s best shopping and surrounded by culinary excellence. The hotel is ideally located in the heart of Union Square surrounded by fashionable shopping, sophisticated dining spots, bars and live entertainment. Boasting a unique and eclectic style, The Barnes’ newly remodeled rooms are in the process of getting a few more finishing touches and additional renovations of shared spaces are coming this fall.

“We are thrilled for The Barnes to join the Tapestry Collection by Hilton brand,” said Richard Sandoval, Vice President of Operations, SPIRE Hospitality. “As part of Tapestry Collection, The Barnes offers locals and visitors a truly unique boutique hotel experience with all the benefits of a major hotel brand. Guests can now book through Hilton.com and Hilton’s reservation system, and Hilton Honors members are able to earn and redeem points during their stay.”

The Barnes Restaurant and Bar is a bustling social hub, where guests can enjoy a double espresso to kick start the day, meet over shareable appetizers, sip hand-crafted cocktails, or enjoy dinner with colleagues and friends. Menus feature local-artisanal ingredients and flavors unique to San Francisco. Locals are encouraged to make The Barnes Restaurant and Bar their first stop before a night at the theater, go-to cocktail spot, social meeting location or post work happy hour bar. A new Union Square Starbucks is only steps away as well.

The Barnes is owned by affiliates of The Roxborough Group, LLC and AWH Partners, and managed by SPIRE Hospitality.

Tapestry Collection by Hilton is a portfolio of more than 90 original hotels that offer guests unique style and vibrant personality. While each property is unique, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program.

For a look (and reservations) at the The Barnes check into: TheBarnesSF.com

Rates start at $179

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About SPIRE Hospitality
SPIRE Hospitality, led by CEO Chris Russell, is a third-party operator of 7,775 room keys and over 350,000 square feet of meeting space across 20 states. The SPIRE portfolio, with a focus on large, full-service hotels, includes unique independent properties and premier branded assets across Hilton Hotels & Resorts (HLT), Marriott International (MAR) and InterContinental Hotels Group (IHG). SPIRE Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. www.spirehotels.com.

About Tapestry Collection by Hilton 
Tapestry Collection by Hilton is a portfolio of more than 80 original hotels that offer guests unique style and vibrant personality, encouraging guests to make an authentic connection to their destination. While each property is unique, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.

About AWH Partners, LLC
AWH Partners, LLC (“AWH”) is a privately held, vertically integrated real estate investment, development, and management firm that has invested in 9,500 hotel rooms across 35 hotels, representing billions of total real estate value. The firm’s unique operating model and boutique nature enable it to source, structure and execute hospitality real estate investments on a streamlined and expeditious timeline. Since 2010, AWH and its principals, Russ Flicker, Jon Rosenfeld and Chad Cooley, have amassed a sizeable portfolio of hotels across the country. AWH also owns SPIRE Hospitality, a top-tier, national hospitality platform and AWH Development, a full-service real estate development company, providing complete vertical integration in the hospitality investment space. For more information, please visit www.awhpartners.com.

About The Roxborough Group, LLC
The Roxborough Group, LLC (“Roxborough”) is a real estate private equity firm founded in 2013. Headquartered in San Francisco, the firm has a broad mandate to invest in all real estate asset classes, both directly and with operating partners. Roxborough focuses on opportunistic, value-add and transitional real estate assets, high-yielding real estate debt, real estate-related operating businesses, as well as high quality, lower risk, and longer duration real estate investments. For more information, please visit www.theroxboroughgroup.com.