Devoted to protecting and enhancing hotel value, SPIRE embraces an owner-centric approach to align, optimize, and streamline operations in order to achieve maximum returns.
With over 35 years of hospitality leadership experience, nationally recognized top-performance, and proven financial results, SPIRE manages a diverse portfolio of full-service hotels and resorts and select-service hotels, including both unique, non-branded properties and celebrated brand families, such as Marriott®, Hilton®, and IHG®.
Headquartered near Dallas, Texas, SPIRE is part of the AWH Partners family, which also includes AWH Development, a full-service real estate development company.
At SPIRE, we unite decades of hotel management experience with a forward-thinking, creative, analytical, and action-based approach to revenue management, hotel operations, culture, and guest satisfaction.
Our prior experience uniquely positions us with the skills, insights, and strategies required to succeed in any market. It is the consistency of our dedicated leadership team and the invaluable experience gained from building hotel management companies from the ground up to over $2 billion in assets, paired with our hands-on approach that set us apart.
Our experienced and consistent executive team enables growth.
Our open door policy and culture of accountability breeds focus.
Our highly-effective operations strategy cultivates an efficient cost structure.
Maximizing market share through direct sales and revenue management strategies.
Partnership-focused, innovative, and adaptable, SPIRE believes in an engaged and collaborative culture of high-performance, integrity, transparency, and commitment to excellence.
We take immense pride in being accessible and accountable to our owners, our team members, and our community, and ensuring that each individual SPIRE property achieves optimal results.
As the CEO of SPIRE Hospitality, Chris Russell embodies the company’s belief in hands-on hotel management. Well respected for his ability to advance hotel performance and expand management portfolios, while never allowing rules, procedures, or technology to stand in the way of genuine, personalized, and dedicated service, Chris ensures that SPIRE leads the way in management operations and ROI.
Prior to joining SPIRE in 2018, Chris gained invaluable experience growing hotel management companies from the ground up. Recruited by Archon Group, a subsidiary of Goldman Sachs, Chris was tasked with starting and leading their in-house hotel management company, Archon Hospitality. With a clear mission to create a scalable hotel management platform and support Archon’s investor team with hotel acquisitions, dispositions, asset management, and strategic growth, Chris grew the Archon Hospitality brand into an industry-leading management company, despite the economic downturn of 2008. In 2011, Goldman Sachs sold the business. Following the sale, the Goldman Sachs hotel management division was rebranded as Pillar Hotels & Resorts, with Chris remaining it’s leader, as President & CEO. In that role, Chris successfully managed over $2 billion in assets, a portfolio of 260 hotels in 45 states, and over 8,000 employees. With the explosive growth of Pillar Hotels & Resorts under Chris’ leadership, he and his partners went on to sell the brand to Aimbridge Hospitality in 2016.
Chris’ extensive experience in leading high-performing teams, fostering a culture of transparency and collaboration, and finding a way to thrive regardless of economic circumstances, is founded on his commitment to exceeding guest and owner expectations at all times. By placing importance on the end result—guest satisfaction, employee growth, and investor ROI—Chris continually achieves unrivalled results in hotel management.
SPIRE Trivia: Chris enjoys embracing the great Texas outdoors. On weekends he can be found cleaning his barn, learning to drive his tractor, or out fishing…of course ending the day with a cold beer as he watches the sunset.
As the CEO of SPIRE Hospitality, Chris Russell embodies the company’s belief in hands-on hotel management. Well respected for his ability to advance hotel performance and expand management portfolios, while never allowing rules, procedures, or technology to stand in the way of genuine, personalized, and dedicated service, Chris ensures that SPIRE leads the way in management operations and ROI.
Prior to joining SPIRE in 2018, Chris gained invaluable experience growing hotel management companies from the ground up. Recruited by Archon Group, a subsidiary of Goldman Sachs, Chris was tasked with starting and leading their in-house hotel management company, Archon Hospitality. With a clear mission to create a scalable hotel management platform and support Archon’s investor team with hotel acquisitions, dispositions, asset management, and strategic growth, Chris grew the Archon Hospitality brand into an industry-leading management company, despite the economic downturn of 2008. In 2011, Goldman Sachs sold the business. Following the sale, the Goldman Sachs hotel management division was rebranded as Pillar Hotels & Resorts, with Chris remaining it’s leader, as President & CEO. In that role, Chris successfully managed over $2 billion in assets, a portfolio of 260 hotels in 45 states, and over 8,000 employees. With the explosive growth of Pillar Hotels & Resorts under Chris’ leadership, he and his partners went on to sell the brand to Aimbridge Hospitality in 2016.
Chris’ extensive experience in leading high-performing teams, fostering a culture of transparency and collaboration, and finding a way to thrive regardless of economic circumstances, is founded on his commitment to exceeding guest and owner expectations at all times. By placing importance on the end result—guest satisfaction, employee growth, and investor ROI—Chris continually achieves unrivalled results in hotel management.
SPIRE Trivia: Chris enjoys embracing the great Texas outdoors. On weekends he can be found cleaning his barn, learning to drive his tractor, or out fishing…of course ending the day with a cold beer as he watches the sunset.
As the CEO of SPIRE Hospitality, Chris Russell embodies the company’s belief in hands-on hotel management. Well respected for his ability to advance hotel performance and expand management portfolios, while never allowing rules, procedures, or technology to stand in the way of genuine, personalized, and dedicated service, Chris ensures that SPIRE leads the way in management operations and ROI.
Prior to joining SPIRE in 2018, Chris gained invaluable experience growing hotel management companies from the ground up. Recruited by Archon Group, a subsidiary of Goldman Sachs, Chris was tasked with starting and leading their in-house hotel management company, Archon Hospitality. With a clear mission to create a scalable hotel management platform and support Archon’s investor team with hotel acquisitions, dispositions, asset management, and strategic growth, Chris grew the Archon Hospitality brand into an industry-leading management company, despite the economic downturn of 2008. In 2011, Goldman Sachs sold the business. Following the sale, the Goldman Sachs hotel management division was rebranded as Pillar Hotels & Resorts, with Chris remaining it’s leader, as President & CEO. In that role, Chris successfully managed over $2 billion in assets, a portfolio of 260 hotels in 45 states, and over 8,000 employees. With the explosive growth of Pillar Hotels & Resorts under Chris’ leadership, he and his partners went on to sell the brand to Aimbridge Hospitality in 2016.
Chris’ extensive experience in leading high-performing teams, fostering a culture of transparency and collaboration, and finding a way to thrive regardless of economic circumstances, is founded on his commitment to exceeding guest and owner expectations at all times. By placing importance on the end result—guest satisfaction, employee growth, and investor ROI—Chris continually achieves unrivalled results in hotel management.
SPIRE Trivia: Chris enjoys embracing the great Texas outdoors. On weekends he can be found cleaning his barn, learning to drive his tractor, or out fishing…of course ending the day with a cold beer as he watches the sunset.
For Dawna Comeaux, hospitality is far beyond a career choice—it’s a way of life. As COO of SPIRE Hospitality™, Dawna combines her goal-oriented, analytical approach with her belief in creating memorable experiences for SPIRE partners, employees, and guests alike, to ensure that the right people and processes are in place to elevate each hotel’s performance.
Recruited upon graduating with her Bachelor of Science Degree in Hotel/Restaurant Management from the University of Houston, Dawna has gained a wealth of knowledge and well-rounded experience over the past three decades, leading sales, operations, and revenue management teams for some of the largest third-party hospitality management companies. Dawna served as Area Director of Operations & Sales for Prism Hotels, Senior VP of Sales and Senior VP of Operations for Archon Hospitality (a Goldman Sachs company) and, prior to joining SPIRE Hospitality™, led 8,000+ team members representing all major hotel brands, including 260 hotels across 45 states, as Executive VP of Operations & Sales for Pillar Hotels and Resorts.
Dawna’s depth of experience and understanding of both the sales and operations side of the business enables her to effectively align and enhance operations, sales, and service, to exceed company objectives, deliver unparalleled guest experiences, and achieve maximum ROI.
SPIRE Trivia: Dawna discovered her love of hospitality on the day of her brother’s wedding, at the Marriott on the Riverwalk in San Antonio. She credits that day for changing the course of her career, forever.
For Dawna Comeaux, hospitality is far beyond a career choice—it’s a way of life. As COO of SPIRE Hospitality™, Dawna combines her goal-oriented, analytical approach with her belief in creating memorable experiences for SPIRE partners, employees, and guests alike, to ensure that the right people and processes are in place to elevate each hotel’s performance.
Recruited upon graduating with her Bachelor of Science Degree in Hotel/Restaurant Management from the University of Houston, Dawna has gained a wealth of knowledge and well-rounded experience over the past three decades, leading sales, operations, and revenue management teams for some of the largest third-party hospitality management companies. Dawna served as Area Director of Operations & Sales for Prism Hotels, Senior VP of Sales and Senior VP of Operations for Archon Hospitality (a Goldman Sachs company) and, prior to joining SPIRE Hospitality™, led 8,000+ team members representing all major hotel brands, including 260 hotels across 45 states, as Executive VP of Operations & Sales for Pillar Hotels and Resorts.
Dawna’s depth of experience and understanding of both the sales and operations side of the business enables her to effectively align and enhance operations, sales, and service, to exceed company objectives, deliver unparalleled guest experiences, and achieve maximum ROI.
SPIRE Trivia: Dawna discovered her love of hospitality on the day of her brother’s wedding, at the Marriott on the Riverwalk in San Antonio. She credits that day for changing the course of her career, forever.
For Dawna Comeaux, hospitality is far beyond a career choice—it’s a way of life. As COO of SPIRE Hospitality™, Dawna combines her goal-oriented, analytical approach with her belief in creating memorable experiences for SPIRE partners, employees, and guests alike, to ensure that the right people and processes are in place to elevate each hotel’s performance.
Recruited upon graduating with her Bachelor of Science Degree in Hotel/Restaurant Management from the University of Houston, Dawna has gained a wealth of knowledge and well-rounded experience over the past three decades, leading sales, operations, and revenue management teams for some of the largest third-party hospitality management companies. Dawna served as Area Director of Operations & Sales for Prism Hotels, Senior VP of Sales and Senior VP of Operations for Archon Hospitality (a Goldman Sachs company) and, prior to joining SPIRE Hospitality™, led 8,000+ team members representing all major hotel brands, including 260 hotels across 45 states, as Executive VP of Operations & Sales for Pillar Hotels and Resorts.
Dawna’s depth of experience and understanding of both the sales and operations side of the business enables her to effectively align and enhance operations, sales, and service, to exceed company objectives, deliver unparalleled guest experiences, and achieve maximum ROI.
SPIRE Trivia: Dawna discovered her love of hospitality on the day of her brother’s wedding, at the Marriott on the Riverwalk in San Antonio. She credits that day for changing the course of her career, forever.
Elizabeth joins us from Likewize where she was the Chief Accounting Officer. Prior to that role, Elizabeth was with Omni Hotels & Resorts where she was Vice President, Corporate Controller.
Elizabeth has her Masters in Business Administration and is Certified Management Accountant (CMA), Certified Public Accountant (CPA) and a Certified Internal Auditor (CIA). We look forward to her sharing her expertise with the Accounting team and throughout the organization.
Elizabeth loves to jog and exercise when she has free time.
Elizabeth joins us from Likewize where she was the Chief Accounting Officer. Prior to that role, Elizabeth was with Omni Hotels & Resorts where she was Vice President, Corporate Controller.
Elizabeth has her Masters in Business Administration and is Certified Management Accountant (CMA), Certified Public Accountant (CPA) and a Certified Internal Auditor (CIA). We look forward to her sharing her expertise with the Accounting team and throughout the organization.
Elizabeth loves to jog and exercise when she has free time.
Elizabeth joins us from Likewize where she was the Chief Accounting Officer. Prior to that role, Elizabeth was with Omni Hotels & Resorts where she was Vice President, Corporate Controller.
Elizabeth has her Masters in Business Administration and is Certified Management Accountant (CMA), Certified Public Accountant (CPA) and a Certified Internal Auditor (CIA). We look forward to her sharing her expertise with the Accounting team and throughout the organization.
Elizabeth loves to jog and exercise when she has free time.
Matthew has over 20 years of experience in the industry and joins us most recently from Dimension Hospitality, which is the 10th largest hotel management company in the U.S. with 80 hotels and 6,000 employees. Matthew’s role was the Assistant Chief Financial Officer / Hotel Finance & Analytics.
Matthew graduated from the University of Louisiana with a Bachelor of Science in Economics and received his Master of Science in Economics from Texas A&M University. He has also earned a Certificate in Strategy Execution from Harvard Business School as well as a Certified Hotel Accountant Executive designation and a Certification in Hotel Industry Analytics.
Matthew enjoys spending time with his son Avery who is in 3rd grade and his wife Theresa, who ran their family business The Greenhouse Salad Co. The family is looking forward to exploring the Dallas area, which was a familiar vacation destination while living in Louisiana. Matthew is active in his church and his hobbies include reading and being a Cubmaster for his son’s Cub Scout Pack.
Matthew has over 20 years of experience in the industry and joins us most recently from Dimension Hospitality, which is the 10th largest hotel management company in the U.S. with 80 hotels and 6,000 employees. Matthew’s role was the Assistant Chief Financial Officer / Hotel Finance & Analytics.
Matthew graduated from the University of Louisiana with a Bachelor of Science in Economics and received his Master of Science in Economics from Texas A&M University. He has also earned a Certificate in Strategy Execution from Harvard Business School as well as a Certified Hotel Accountant Executive designation and a Certification in Hotel Industry Analytics.
Matthew enjoys spending time with his son Avery who is in 3rd grade and his wife Theresa, who ran their family business The Greenhouse Salad Co. The family is looking forward to exploring the Dallas area, which was a familiar vacation destination while living in Louisiana. Matthew is active in his church and his hobbies include reading and being a Cubmaster for his son’s Cub Scout Pack.
Matthew has over 20 years of experience in the industry and joins us most recently from Dimension Hospitality, which is the 10th largest hotel management company in the U.S. with 80 hotels and 6,000 employees. Matthew’s role was the Assistant Chief Financial Officer / Hotel Finance & Analytics.
Matthew graduated from the University of Louisiana with a Bachelor of Science in Economics and received his Master of Science in Economics from Texas A&M University. He has also earned a Certificate in Strategy Execution from Harvard Business School as well as a Certified Hotel Accountant Executive designation and a Certification in Hotel Industry Analytics.
Matthew enjoys spending time with his son Avery who is in 3rd grade and his wife Theresa, who ran their family business The Greenhouse Salad Co. The family is looking forward to exploring the Dallas area, which was a familiar vacation destination while living in Louisiana. Matthew is active in his church and his hobbies include reading and being a Cubmaster for his son’s Cub Scout Pack.
Inspired by his Mother’s belief in being of service to others and his Fathers drive to err on the side of action, Richard Sandoval unites the importance of selfless hospitality, with a focus on execution and results. In his role as VP of Operations, Richard ensures that his team members are valued and cared for and that they, in turn, create an exceptional experience for SPIRE guests.
Richard began his hospitality career in the early 90s, following his studies in Communications & PR. Over the course of the past 25 years, Richard has held several positions in the industry, in all facets of operations, including multiple General Manager positions and, prior to joining SPIRE, was an Area General Manager for Pyramid Hotel Group. In that role, Richard worked closely with both independently-owned properties and top industry brands, such as Marriott, Starwood, Hilton, and IHG. Known for his hands-on approach, Richard also assists with talent acquisition, brand conversion, and guest satisfaction measures that result in elevated guest experiences and increased returns.
His breadth of operations experience and his proven track record of turning around underperforming assets and repositioning them for success, enables Richard to identify and implement operational efficiencies, leverage strategic sales initiatives in order to generate greater revenues, manage capital infusion, and drive increased value for each SPIRE property.
SPIRE Trivia: Born the youngest of 8 children, Richard has sought the adventure of a life well lived. With a love for travel (16 countries and counting) and great weekend getaways, Richard believes that the story of life is told through making “memories of us” with those you love.
Inspired by his Mother’s belief in being of service to others and his Fathers drive to err on the side of action, Richard Sandoval unites the importance of selfless hospitality, with a focus on execution and results. In his role as VP of Operations, Richard ensures that his team members are valued and cared for and that they, in turn, create an exceptional experience for SPIRE guests.
Richard began his hospitality career in the early 90s, following his studies in Communications & PR. Over the course of the past 25 years, Richard has held several positions in the industry, in all facets of operations, including multiple General Manager positions and, prior to joining SPIRE, was an Area General Manager for Pyramid Hotel Group. In that role, Richard worked closely with both independently-owned properties and top industry brands, such as Marriott, Starwood, Hilton, and IHG. Known for his hands-on approach, Richard also assists with talent acquisition, brand conversion, and guest satisfaction measures that result in elevated guest experiences and increased returns.
His breadth of operations experience and his proven track record of turning around underperforming assets and repositioning them for success, enables Richard to identify and implement operational efficiencies, leverage strategic sales initiatives in order to generate greater revenues, manage capital infusion, and drive increased value for each SPIRE property.
SPIRE Trivia: Born the youngest of 8 children, Richard has sought the adventure of a life well lived. With a love for travel (16 countries and counting) and great weekend getaways, Richard believes that the story of life is told through making “memories of us” with those you love.
Inspired by his Mother’s belief in being of service to others and his Fathers drive to err on the side of action, Richard Sandoval unites the importance of selfless hospitality, with a focus on execution and results. In his role as VP of Operations, Richard ensures that his team members are valued and cared for and that they, in turn, create an exceptional experience for SPIRE guests.
Richard began his hospitality career in the early 90s, following his studies in Communications & PR. Over the course of the past 25 years, Richard has held several positions in the industry, in all facets of operations, including multiple General Manager positions and, prior to joining SPIRE, was an Area General Manager for Pyramid Hotel Group. In that role, Richard worked closely with both independently-owned properties and top industry brands, such as Marriott, Starwood, Hilton, and IHG. Known for his hands-on approach, Richard also assists with talent acquisition, brand conversion, and guest satisfaction measures that result in elevated guest experiences and increased returns.
His breadth of operations experience and his proven track record of turning around underperforming assets and repositioning them for success, enables Richard to identify and implement operational efficiencies, leverage strategic sales initiatives in order to generate greater revenues, manage capital infusion, and drive increased value for each SPIRE property.
SPIRE Trivia: Born the youngest of 8 children, Richard has sought the adventure of a life well lived. With a love for travel (16 countries and counting) and great weekend getaways, Richard believes that the story of life is told through making “memories of us” with those you love.
Steve Neth has always believed that if you take care of your team members they will, in turn, take care of your guests. As SPIRE Hospitality™’s VP of Operations, Steve fosters an engaged and collaborative environment in which team members are valued, supported, and acknowledged for their contributions.
His genuine love of people guided his career choice and, after graduating with a Bachelor’s Degree in Hospitality from the University of Central Florida, Steve has never looked back. Over the past 24 years, he has gained invaluable, hands-on experience in numerous hospitality positions, from PBX Operations, to Front Desk, Housekeeping, and Task Force Management, prior to serving as the Director of Operations and General Manager for various nationwide hotel management companies. Steve then spent 11 years at Pillar Hotels & Resorts as Regional Director of Operations and, most recently, held the position of Regional Director of Operations at Aimbridge Hospitality, where he oversaw operations for 17 hotels.
Committed to continuous improvement, optimized processes and procedures, and streamlined operational structures that result in optimal performance and profitability, Steve plays an integral role in ensuring that SPIRE Hospitality outperforms the competition.
SPIRE Trivia: An avid Buffalo Bills fan, Steve makes national TV every year, without fail.
Steve Neth has always believed that if you take care of your team members they will, in turn, take care of your guests. As SPIRE Hospitality™’s VP of Operations, Steve fosters an engaged and collaborative environment in which team members are valued, supported, and acknowledged for their contributions.
His genuine love of people guided his career choice and, after graduating with a Bachelor’s Degree in Hospitality from the University of Central Florida, Steve has never looked back. Over the past 24 years, he has gained invaluable, hands-on experience in numerous hospitality positions, from PBX Operations, to Front Desk, Housekeeping, and Task Force Management, prior to serving as the Director of Operations and General Manager for various nationwide hotel management companies. Steve then spent 11 years at Pillar Hotels & Resorts as Regional Director of Operations and, most recently, held the position of Regional Director of Operations at Aimbridge Hospitality, where he oversaw operations for 17 hotels.
Committed to continuous improvement, optimized processes and procedures, and streamlined operational structures that result in optimal performance and profitability, Steve plays an integral role in ensuring that SPIRE Hospitality outperforms the competition.
SPIRE Trivia: An avid Buffalo Bills fan, Steve makes national TV every year, without fail.
Steve Neth has always believed that if you take care of your team members they will, in turn, take care of your guests. As SPIRE Hospitality™’s VP of Operations, Steve fosters an engaged and collaborative environment in which team members are valued, supported, and acknowledged for their contributions.
His genuine love of people guided his career choice and, after graduating with a Bachelor’s Degree in Hospitality from the University of Central Florida, Steve has never looked back. Over the past 24 years, he has gained invaluable, hands-on experience in numerous hospitality positions, from PBX Operations, to Front Desk, Housekeeping, and Task Force Management, prior to serving as the Director of Operations and General Manager for various nationwide hotel management companies. Steve then spent 11 years at Pillar Hotels & Resorts as Regional Director of Operations and, most recently, held the position of Regional Director of Operations at Aimbridge Hospitality, where he oversaw operations for 17 hotels.
Committed to continuous improvement, optimized processes and procedures, and streamlined operational structures that result in optimal performance and profitability, Steve plays an integral role in ensuring that SPIRE Hospitality outperforms the competition.
SPIRE Trivia: An avid Buffalo Bills fan, Steve makes national TV every year, without fail.
Making an impact is what made Stephanie Box Vice President of Operations choose a career in hospitality. Being able to mentor and develop team members as they start in the industry and be part of their career growth is one of Stephanie’s passions. Her belief in partnering with the team’s success will in turn drive commitment for overall hotel performance.
With over 20 years of industry experience she has worked with several brands, such as Marriott, Hilton, IHG, Starwood and well as Independent Hotels. Working her way up in the industry herself she has held several operations positions gaining her experience in all aspects of the business.
Stephanie was with Pillar Hotels and Resorts as Regional Director of Operations and Vice President of Operations and then joined Aimbridge Hospitality as Vice President of Operations with oversight of over 100 hotels.
Most recently she was Senior Vice President of Operations for Highgate Hotels. During this time, she has worked on several transitions and repositioning of hotels to drive performance.
Making an impact is what made Stephanie Box Vice President of Operations choose a career in hospitality. Being able to mentor and develop team members as they start in the industry and be part of their career growth is one of Stephanie’s passions. Her belief in partnering with the team’s success will in turn drive commitment for overall hotel performance.
With over 20 years of industry experience she has worked with several brands, such as Marriott, Hilton, IHG, Starwood and well as Independent Hotels. Working her way up in the industry herself she has held several operations positions gaining her experience in all aspects of the business.
Stephanie was with Pillar Hotels and Resorts as Regional Director of Operations and Vice President of Operations and then joined Aimbridge Hospitality as Vice President of Operations with oversight of over 100 hotels.
Most recently she was Senior Vice President of Operations for Highgate Hotels. During this time, she has worked on several transitions and repositioning of hotels to drive performance.
Making an impact is what made Stephanie Box Vice President of Operations choose a career in hospitality. Being able to mentor and develop team members as they start in the industry and be part of their career growth is one of Stephanie’s passions. Her belief in partnering with the team’s success will in turn drive commitment for overall hotel performance.
With over 20 years of industry experience she has worked with several brands, such as Marriott, Hilton, IHG, Starwood and well as Independent Hotels. Working her way up in the industry herself she has held several operations positions gaining her experience in all aspects of the business.
Stephanie was with Pillar Hotels and Resorts as Regional Director of Operations and Vice President of Operations and then joined Aimbridge Hospitality as Vice President of Operations with oversight of over 100 hotels.
Most recently she was Senior Vice President of Operations for Highgate Hotels. During this time, she has worked on several transitions and repositioning of hotels to drive performance.
Devoted to creating and cultivating an environment in which everyone feels welcome, Barbara Doucet fosters a diverse culture of collaboration and high-performance as SPIRE’s VP of Human Resources. Her belief in the ability of individuals to make a difference, drives her commitment to supporting every team member in their continued growth, both personally and professionally.
Upon graduating with a Bachelor of Business Administration from St. Edward’s University, and obtaining her SPHR and SHRM-SCP certifications, Barbara spent nearly 25 years in human resources, operations, and general manager roles at Target Stores, prior to joining Omni Hotels & Resorts as their VP of Human Resources. Throughout her impressive 12 year tenure, Barbara oversaw the human resources strategy for over 50 Omni Hotels & Resorts and managed a team of over 50 Field Directors, Area Directors, and corporate HR employees. Barbara is also the Human Resources Co-Chair of the American Hotel & Lodging Association’s Human Resources Committee and a founding member of Women with Promise, a non-profit organization supporting women and their families.
Barbara’s comprehensive experience and in-depth knowledge of both teams and operations enables her to ensure that SPIRE has an amazing people-centric and service-oriented team.
SPIRE Trivia: Barbara has two pseudo dogs named Bayou and Acadia—her 1,500lb Longhorns.
Devoted to creating and cultivating an environment in which everyone feels welcome, Barbara Doucet fosters a diverse culture of collaboration and high-performance as SPIRE’s VP of Human Resources. Her belief in the ability of individuals to make a difference, drives her commitment to supporting every team member in their continued growth, both personally and professionally.
Upon graduating with a Bachelor of Business Administration from St. Edward’s University, and obtaining her SPHR and SHRM-SCP certifications, Barbara spent nearly 25 years in human resources, operations, and general manager roles at Target Stores, prior to joining Omni Hotels & Resorts as their VP of Human Resources. Throughout her impressive 12 year tenure, Barbara oversaw the human resources strategy for over 50 Omni Hotels & Resorts and managed a team of over 50 Field Directors, Area Directors, and corporate HR employees. Barbara is also the Human Resources Co-Chair of the American Hotel & Lodging Association’s Human Resources Committee and a founding member of Women with Promise, a non-profit organization supporting women and their families.
Barbara’s comprehensive experience and in-depth knowledge of both teams and operations enables her to ensure that SPIRE has an amazing people-centric and service-oriented team.
SPIRE Trivia: Barbara has two pseudo dogs named Bayou and Acadia—her 1,500lb Longhorns.
Devoted to creating and cultivating an environment in which everyone feels welcome, Barbara Doucet fosters a diverse culture of collaboration and high-performance as SPIRE’s VP of Human Resources. Her belief in the ability of individuals to make a difference, drives her commitment to supporting every team member in their continued growth, both personally and professionally.
Upon graduating with a Bachelor of Business Administration from St. Edward’s University, and obtaining her SPHR and SHRM-SCP certifications, Barbara spent nearly 25 years in human resources, operations, and general manager roles at Target Stores, prior to joining Omni Hotels & Resorts as their VP of Human Resources. Throughout her impressive 12 year tenure, Barbara oversaw the human resources strategy for over 50 Omni Hotels & Resorts and managed a team of over 50 Field Directors, Area Directors, and corporate HR employees. Barbara is also the Human Resources Co-Chair of the American Hotel & Lodging Association’s Human Resources Committee and a founding member of Women with Promise, a non-profit organization supporting women and their families.
Barbara’s comprehensive experience and in-depth knowledge of both teams and operations enables her to ensure that SPIRE has an amazing people-centric and service-oriented team.
SPIRE Trivia: Barbara has two pseudo dogs named Bayou and Acadia—her 1,500lb Longhorns.
Guided by her belief in putting people first and always doing the right thing, even if it’s the hard thing, Ginny Morrison, VP of Sales & Marketing, oversees the sales and marketing initiatives for all owned and managed SPIRE properties. With a Degree in Nutrition, ongoing involvement with prestigious industry associations such as the Marriott and IHG sales committees, and 30 years of hands-on industry experience in various roles, including F&B Director, General Manager, and Regional Director of Sales & Marketing, Ginny ensures profitable, service-oriented hotels.
SPIRE Trivia: Ginny adores the mountains and has lived near two renowned ski resorts.
Guided by her belief in putting people first and always doing the right thing, even if it’s the hard thing, Ginny Morrison, VP of Sales & Marketing, oversees the sales and marketing initiatives for all owned and managed SPIRE properties. With a Degree in Nutrition, ongoing involvement with prestigious industry associations such as the Marriott and IHG sales committees, and 30 years of hands-on industry experience in various roles, including F&B Director, General Manager, and Regional Director of Sales & Marketing, Ginny ensures profitable, service-oriented hotels.
SPIRE Trivia: Ginny adores the mountains and has lived near two renowned ski resorts.
Guided by her belief in putting people first and always doing the right thing, even if it’s the hard thing, Ginny Morrison, VP of Sales & Marketing, oversees the sales and marketing initiatives for all owned and managed SPIRE properties. With a Degree in Nutrition, ongoing involvement with prestigious industry associations such as the Marriott and IHG sales committees, and 30 years of hands-on industry experience in various roles, including F&B Director, General Manager, and Regional Director of Sales & Marketing, Ginny ensures profitable, service-oriented hotels.
SPIRE Trivia: Ginny adores the mountains and has lived near two renowned ski resorts.
Committed to doing his part to leverage opportunity, maximize returns, and foster the SPIRE culture of positivity, Zach Black is a highly engaged VP of Hotel Support and Procurement. With over 12 years of hospitality industry acumen, and the invaluable experience of having developed a procurement strategy for over 800 assets across the US, Canada, and the Caribbean prior to joining SPIRE, Zach employs his strong focus on process, procedures, and strategy to continually develop, drive, and optimize SPIRE’s procurement program.
SPIRE Trivia: Zach and his wife are proud parents of a first generation Texan.
Committed to doing his part to leverage opportunity, maximize returns, and foster the SPIRE culture of positivity, Zach Black is a highly engaged VP of Hotel Support and Procurement. With over 12 years of hospitality industry acumen, and the invaluable experience of having developed a procurement strategy for over 800 assets across the US, Canada, and the Caribbean prior to joining SPIRE, Zach employs his strong focus on process, procedures, and strategy to continually develop, drive, and optimize SPIRE’s procurement program.
SPIRE Trivia: Zach and his wife are proud parents of a first generation Texan.
Committed to doing his part to leverage opportunity, maximize returns, and foster the SPIRE culture of positivity, Zach Black is a highly engaged VP of Hotel Support and Procurement. With over 12 years of hospitality industry acumen, and the invaluable experience of having developed a procurement strategy for over 800 assets across the US, Canada, and the Caribbean prior to joining SPIRE, Zach employs his strong focus on process, procedures, and strategy to continually develop, drive, and optimize SPIRE’s procurement program.
SPIRE Trivia: Zach and his wife are proud parents of a first generation Texan.
Cultivating a ‘can-do’ attitude, Shozib Khan oversees and optimizes SPIRE’s performance, as VP of Hotel Performance and Analytics. With over 20 years of hospitality industry experience in various positions and corporate capacities, including award-winning General Manager of the Crowne Plaza Milwaukee West and, most recently, SPIRE’s Director of Financial Planning, Shozib applies his in-depth cross-functional knowledge of operations and finance to leverage systems and technology that drive optimal financial performance.
SPIRE Trivia: Shozib is known for his various collections of suspenders and trips to Disney World with his wife and three daughters.
Cultivating a ‘can-do’ attitude, Shozib Khan oversees and optimizes SPIRE’s performance, as VP of Hotel Performance and Analytics. With over 20 years of hospitality industry experience in various positions and corporate capacities, including award-winning General Manager of the Crowne Plaza Milwaukee West and, most recently, SPIRE’s Director of Financial Planning, Shozib applies his in-depth cross-functional knowledge of operations and finance to leverage systems and technology that drive optimal financial performance.
SPIRE Trivia: Shozib is known for his various collections of suspenders and trips to Disney World with his wife and three daughters.
Cultivating a ‘can-do’ attitude, Shozib Khan oversees and optimizes SPIRE’s performance, as VP of Hotel Performance and Analytics. With over 20 years of hospitality industry experience in various positions and corporate capacities, including award-winning General Manager of the Crowne Plaza Milwaukee West and, most recently, SPIRE’s Director of Financial Planning, Shozib applies his in-depth cross-functional knowledge of operations and finance to leverage systems and technology that drive optimal financial performance.
SPIRE Trivia: Shozib is known for his various collections of suspenders and trips to Disney World with his wife and three daughters.
Trish turned a job into a career when she found her home in the hospitality industry! With 20+ years at SPIRE, she is one of our most tenured team members. Trish takes pride in her unofficial role as the go-to in-house problem solver. She provides legal compliance and risk management support to the corporate team and on-property teams. She also facilitates transitions for incoming properties to the SPIRE family. Trish is passionate about fostering positivity and creating collaborative partnerships with her colleagues. She earned a Bachelor of Arts in Business Management & Organization from St. Ambrose University in Davenport, Iowa. She enjoys lake-life living with her husband and her three children in Wisconsin. When she is not working you can find Trish skiing, travelling, watching softball, and enjoying live music. Trish loves rock & roll, exploring new cities, and taco pizza!
SPIRE TRIVIA: Trish’s claim to fame when growing up was being the 50th grandchild in her family.
Trish turned a job into a career when she found her home in the hospitality industry! With 20+ years at SPIRE, she is one of our most tenured team members. Trish takes pride in her unofficial role as the go-to in-house problem solver. She provides legal compliance and risk management support to the corporate team and on-property teams. She also facilitates transitions for incoming properties to the SPIRE family. Trish is passionate about fostering positivity and creating collaborative partnerships with her colleagues. She earned a Bachelor of Arts in Business Management & Organization from St. Ambrose University in Davenport, Iowa. She enjoys lake-life living with her husband and her three children in Wisconsin. When she is not working you can find Trish skiing, travelling, watching softball, and enjoying live music. Trish loves rock & roll, exploring new cities, and taco pizza!
SPIRE TRIVIA: Trish’s claim to fame when growing up was being the 50th grandchild in her family.
Trish turned a job into a career when she found her home in the hospitality industry! With 20+ years at SPIRE, she is one of our most tenured team members. Trish takes pride in her unofficial role as the go-to in-house problem solver. She provides legal compliance and risk management support to the corporate team and on-property teams. She also facilitates transitions for incoming properties to the SPIRE family. Trish is passionate about fostering positivity and creating collaborative partnerships with her colleagues. She earned a Bachelor of Arts in Business Management & Organization from St. Ambrose University in Davenport, Iowa. She enjoys lake-life living with her husband and her three children in Wisconsin. When she is not working you can find Trish skiing, travelling, watching softball, and enjoying live music. Trish loves rock & roll, exploring new cities, and taco pizza!
SPIRE TRIVIA: Trish’s claim to fame when growing up was being the 50th grandchild in her family.
Prioritizing collaboration and genuine care for SPIRE team members who, in turn, take exceptional care of SPIRE guests, Marletta Smith is a dedicated Regional Director of Sales. Initially a Music Major, Marletta later changed her focus to Hotel & Restaurant Management, beginning her hospitality career at just 19 years of age. Her depth of experience in sales, operations, and task force leadership at Prism Hotels, Pillar Hotels & Resorts, Aimbridge Hospitality, and NewcrestImage, prior to joining SPIRE, enables her to maximize yield and pinpoint the best growth opportunities for each hotel.
SPIRE Trivia: Marletta loves home improvement projects and just completed her first flip.
Prioritizing collaboration and genuine care for SPIRE team members who, in turn, take exceptional care of SPIRE guests, Marletta Smith is a dedicated Regional Director of Sales. Initially a Music Major, Marletta later changed her focus to Hotel & Restaurant Management, beginning her hospitality career at just 19 years of age. Her depth of experience in sales, operations, and task force leadership at Prism Hotels, Pillar Hotels & Resorts, Aimbridge Hospitality, and NewcrestImage, prior to joining SPIRE, enables her to maximize yield and pinpoint the best growth opportunities for each hotel.
SPIRE Trivia: Marletta loves home improvement projects and just completed her first flip.
Prioritizing collaboration and genuine care for SPIRE team members who, in turn, take exceptional care of SPIRE guests, Marletta Smith is a dedicated Regional Director of Sales. Initially a Music Major, Marletta later changed her focus to Hotel & Restaurant Management, beginning her hospitality career at just 19 years of age. Her depth of experience in sales, operations, and task force leadership at Prism Hotels, Pillar Hotels & Resorts, Aimbridge Hospitality, and NewcrestImage, prior to joining SPIRE, enables her to maximize yield and pinpoint the best growth opportunities for each hotel.
SPIRE Trivia: Marletta loves home improvement projects and just completed her first flip.
Embracing her remarkable ability to identify and develop each team member’s strength, Lindsay Greenshields takes a hands-on, ‘roll up your sleeves’ approach to her role as Regional Director of Sales. With a hospitality background that began in operations, years of experience leading sales teams at Pillar Hotels, Aimbridge Hospitality, and Peachtree Hotel Group, prior to joining SPIRE, and in-depth knowledge of the Marriott brand, Lindsay stays abreast of business trends, capitalizes on opportunities, and develops highly effective sales strategies that maximize profits.
SPIRE Trivia: Lindsay’s passion for hospitality sparked at age 18, while volunteering in Habitat for Humanity’s Global Village department.
Embracing her remarkable ability to identify and develop each team member’s strength, Lindsay Greenshields takes a hands-on, ‘roll up your sleeves’ approach to her role as Regional Director of Sales. With a hospitality background that began in operations, years of experience leading sales teams at Pillar Hotels, Aimbridge Hospitality, and Peachtree Hotel Group, prior to joining SPIRE, and in-depth knowledge of the Marriott brand, Lindsay stays abreast of business trends, capitalizes on opportunities, and develops highly effective sales strategies that maximize profits.
SPIRE Trivia: Lindsay’s passion for hospitality sparked at age 18, while volunteering in Habitat for Humanity’s Global Village department.
Embracing her remarkable ability to identify and develop each team member’s strength, Lindsay Greenshields takes a hands-on, ‘roll up your sleeves’ approach to her role as Regional Director of Sales. With a hospitality background that began in operations, years of experience leading sales teams at Pillar Hotels, Aimbridge Hospitality, and Peachtree Hotel Group, prior to joining SPIRE, and in-depth knowledge of the Marriott brand, Lindsay stays abreast of business trends, capitalizes on opportunities, and develops highly effective sales strategies that maximize profits.
SPIRE Trivia: Lindsay’s passion for hospitality sparked at age 18, while volunteering in Habitat for Humanity’s Global Village department.
For Roger Barrantes, uncovering a lifetime career in the hospitality and travel industries began over 25 years ago in San Jose, Costa Rica working at the Juan Santamaria International Airport with major international airlines. Following his relocation to San Diego, CA, Roger joined The Travel Company as a Sales Coach in 1996. Shortly after, Roger joined the world’s leading travel partner; American Express Global Business Travel (AEGBT).
In 2004, Roger joined Hilton Worldwide and developed high performance teams providing results for multiple Hilton Full-service brands in urban and resort destinations, in the US and internationally. In 2012, because of his commitment to deliver optimal performance he was recognized with the prestigious Hilton Worldwide Circle of Excellence – Director of Sales of the Year Award for United States, Latin America and the Caribbean.
Today, Roger continues his journey with SPIRE Hospitality as a Regional Director of Sales and Marketing – West Coast. His ability to develop high performing teams with purpose, combined with his analytical thinking and creative approach will continue to be the core for his leadership approach.
Some of Roger’s most memorable professional experiences have been in leadership, coaching and developing hospitality professionals in Sales, Marketing, Catering and Events. Roger’s most joyful moments are spent with his son Chase and daughter Riley who recently graduated and will be graduating respectively from the University of San Diego, CA.
SPIRE Trivia: Roger started riding motorcycles at age 13 and today you can find him on the weekends on HWY 101 or the canyons of San Diego County enjoying the warm weather and cool breeze on his Repsol 1000cc, F41 600cc or American Iron Horse Tejas – S&S 1820cc.
For Roger Barrantes, uncovering a lifetime career in the hospitality and travel industries began over 25 years ago in San Jose, Costa Rica working at the Juan Santamaria International Airport with major international airlines. Following his relocation to San Diego, CA, Roger joined The Travel Company as a Sales Coach in 1996. Shortly after, Roger joined the world’s leading travel partner; American Express Global Business Travel (AEGBT).
In 2004, Roger joined Hilton Worldwide and developed high performance teams providing results for multiple Hilton Full-service brands in urban and resort destinations, in the US and internationally. In 2012, because of his commitment to deliver optimal performance he was recognized with the prestigious Hilton Worldwide Circle of Excellence – Director of Sales of the Year Award for United States, Latin America and the Caribbean.
Today, Roger continues his journey with SPIRE Hospitality as a Regional Director of Sales and Marketing – West Coast. His ability to develop high performing teams with purpose, combined with his analytical thinking and creative approach will continue to be the core for his leadership approach.
Some of Roger’s most memorable professional experiences have been in leadership, coaching and developing hospitality professionals in Sales, Marketing, Catering and Events. Roger’s most joyful moments are spent with his son Chase and daughter Riley who recently graduated and will be graduating respectively from the University of San Diego, CA.
SPIRE Trivia: Roger started riding motorcycles at age 13 and today you can find him on the weekends on HWY 101 or the canyons of San Diego County enjoying the warm weather and cool breeze on his Repsol 1000cc, F41 600cc or American Iron Horse Tejas – S&S 1820cc.
For Roger Barrantes, uncovering a lifetime career in the hospitality and travel industries began over 25 years ago in San Jose, Costa Rica working at the Juan Santamaria International Airport with major international airlines. Following his relocation to San Diego, CA, Roger joined The Travel Company as a Sales Coach in 1996. Shortly after, Roger joined the world’s leading travel partner; American Express Global Business Travel (AEGBT).
In 2004, Roger joined Hilton Worldwide and developed high performance teams providing results for multiple Hilton Full-service brands in urban and resort destinations, in the US and internationally. In 2012, because of his commitment to deliver optimal performance he was recognized with the prestigious Hilton Worldwide Circle of Excellence – Director of Sales of the Year Award for United States, Latin America and the Caribbean.
Today, Roger continues his journey with SPIRE Hospitality as a Regional Director of Sales and Marketing – West Coast. His ability to develop high performing teams with purpose, combined with his analytical thinking and creative approach will continue to be the core for his leadership approach.
Some of Roger’s most memorable professional experiences have been in leadership, coaching and developing hospitality professionals in Sales, Marketing, Catering and Events. Roger’s most joyful moments are spent with his son Chase and daughter Riley who recently graduated and will be graduating respectively from the University of San Diego, CA.
SPIRE Trivia: Roger started riding motorcycles at age 13 and today you can find him on the weekends on HWY 101 or the canyons of San Diego County enjoying the warm weather and cool breeze on his Repsol 1000cc, F41 600cc or American Iron Horse Tejas – S&S 1820cc.
Teri is an experienced Human Resources Professional with a demonstrated history of working in the hospitality industry.
Teri has over 20 years of Hospitality Human Resources experience including roles as Vice President of People Service, Regional Director of Human Resources, and Director of Risk Management.
Teri was most recently with Access Hotels and Resorts as the Area Director of Human Resources based in San Francisco, California, and brings a high skill level of California Human Resources experience to SPIRE Hospitality.
Teri is an experienced Human Resources Professional with a demonstrated history of working in the hospitality industry.
Teri has over 20 years of Hospitality Human Resources experience including roles as Vice President of People Service, Regional Director of Human Resources, and Director of Risk Management.
Teri was most recently with Access Hotels and Resorts as the Area Director of Human Resources based in San Francisco, California, and brings a high skill level of California Human Resources experience to SPIRE Hospitality.
Teri is an experienced Human Resources Professional with a demonstrated history of working in the hospitality industry.
Teri has over 20 years of Hospitality Human Resources experience including roles as Vice President of People Service, Regional Director of Human Resources, and Director of Risk Management.
Teri was most recently with Access Hotels and Resorts as the Area Director of Human Resources based in San Francisco, California, and brings a high skill level of California Human Resources experience to SPIRE Hospitality.
As SPIRE Hospitality’s Social Media Manager, Dustin provides Social Media and Marketing support to on-property Sales, Marketing and Operations teams within the company’s vast portfolio.
Dustin has vast experience in Social Media and Marketing after working for Country Music Artist/Actor Reba McEntire, Country/Pop Artist Shania Twain, and for one of the top social networking apps in the country.
Unsure about joining the hospitality industry, Dustin decided to try something new. After joining
DoubleTree by Hilton Nashville Downtown in June 2016, he found his niche and a new love for the industry while quickly moving up the ranks from Concierge to PBX Operator, Marketing
Coordinator to Social Media Manager in a very short period of time. Since joining DoubleTree by Hilton Nashville Downtown, he became Hilton’s Top Interactive Team Member for 2017 and won a Hilton Travel with Purpose Grant to help with the property’s Humanitarian efforts around Nashville.
Dustin joined StepStone Hospitality in April 2019, shortly after assisting with a successful rooms and meeting space renovation marketing campaign at their Downtown Nashville DoubleTree by Hilton property. He’s since worked with the properties to revitalize their Social Media efforts, audit their E-Commerce channels, and re-designed the corporate website, among other projects.
SPIRE Trivia: Dustin spent a total of 7 years working with Reba McEntire and Shania Twain and their Digital Marketing efforts.
As SPIRE Hospitality’s Social Media Manager, Dustin provides Social Media and Marketing support to on-property Sales, Marketing and Operations teams within the company’s vast portfolio.
Dustin has vast experience in Social Media and Marketing after working for Country Music Artist/Actor Reba McEntire, Country/Pop Artist Shania Twain, and for one of the top social networking apps in the country.
Unsure about joining the hospitality industry, Dustin decided to try something new. After joining
DoubleTree by Hilton Nashville Downtown in June 2016, he found his niche and a new love for the industry while quickly moving up the ranks from Concierge to PBX Operator, Marketing
Coordinator to Social Media Manager in a very short period of time. Since joining DoubleTree by Hilton Nashville Downtown, he became Hilton’s Top Interactive Team Member for 2017 and won a Hilton Travel with Purpose Grant to help with the property’s Humanitarian efforts around Nashville.
Dustin joined StepStone Hospitality in April 2019, shortly after assisting with a successful rooms and meeting space renovation marketing campaign at their Downtown Nashville DoubleTree by Hilton property. He’s since worked with the properties to revitalize their Social Media efforts, audit their E-Commerce channels, and re-designed the corporate website, among other projects.
SPIRE Trivia: Dustin spent a total of 7 years working with Reba McEntire and Shania Twain and their Digital Marketing efforts.
As SPIRE Hospitality’s Social Media Manager, Dustin provides Social Media and Marketing support to on-property Sales, Marketing and Operations teams within the company’s vast portfolio.
Dustin has vast experience in Social Media and Marketing after working for Country Music Artist/Actor Reba McEntire, Country/Pop Artist Shania Twain, and for one of the top social networking apps in the country.
Unsure about joining the hospitality industry, Dustin decided to try something new. After joining
DoubleTree by Hilton Nashville Downtown in June 2016, he found his niche and a new love for the industry while quickly moving up the ranks from Concierge to PBX Operator, Marketing
Coordinator to Social Media Manager in a very short period of time. Since joining DoubleTree by Hilton Nashville Downtown, he became Hilton’s Top Interactive Team Member for 2017 and won a Hilton Travel with Purpose Grant to help with the property’s Humanitarian efforts around Nashville.
Dustin joined StepStone Hospitality in April 2019, shortly after assisting with a successful rooms and meeting space renovation marketing campaign at their Downtown Nashville DoubleTree by Hilton property. He’s since worked with the properties to revitalize their Social Media efforts, audit their E-Commerce channels, and re-designed the corporate website, among other projects.
SPIRE Trivia: Dustin spent a total of 7 years working with Reba McEntire and Shania Twain and their Digital Marketing efforts.
Tim joins us with over 10 years of hospitality marketing experience across multiple brands and markets in the U.S. and Canada. In addition to working through multiple new openings and brand conversions, he also has a strong background in strategic planning, project management, and data analytics. He has a passion for seeking out new and creative methods to drive topline results and is ready to bring that enthusiasm to the SPIRE team!
Tim joins us with over 10 years of hospitality marketing experience across multiple brands and markets in the U.S. and Canada. In addition to working through multiple new openings and brand conversions, he also has a strong background in strategic planning, project management, and data analytics. He has a passion for seeking out new and creative methods to drive topline results and is ready to bring that enthusiasm to the SPIRE team!
Tim joins us with over 10 years of hospitality marketing experience across multiple brands and markets in the U.S. and Canada. In addition to working through multiple new openings and brand conversions, he also has a strong background in strategic planning, project management, and data analytics. He has a passion for seeking out new and creative methods to drive topline results and is ready to bring that enthusiasm to the SPIRE team!
Bringing together the brightest minds in hospitality management, SPIRE leadership provides owners and investors with the stability, trust, and collaboration necessary for each property to succeed.