Hotel Optimization: Insiders talk health, revenue alternatives

Spire Hospitality also had to adapt quickly, said Richard Sandoval, the company’s VP of operations. “All hotels … recognized [that the] historical share and mix of sales was irrelevant,” he said. “It was more important to figure out who was traveling and how to respond to that.” Beyond the same frontline workers that Wyndham had, Sandoval said the company was able to attract small groups by encouraging front-desk workers to talk with what guests they had.

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