Curb Appeal: Hotels’ refreshed images designed to attract road trippers

AAA predicts nearly 48 million Americans will travel during the Fourth of July weekend. Of that number, 41 million will drive. AAA says road trips are the biggest driver of travel’s recovery in the near term.

Destination Analysis this month surveyed more than 1,200 American travelers and found 73 percent are excited to travel this summer. More than half plan to stay in a hotel.

The would-be vacationers are in search of relaxation, new experiences, and scenic beauty. That lovely scenery may include your hotel. And if its exterior shows signs of neglect or is weather-beaten, now’s the time to give it a facelift because first impressions count when capturing your fair share of business.