COVID-19 reshapes the traditional sales-and-marketing funnel Theresa Hajko is director of revenue management for Spire Hospitality, a third-party management company in Irving, Texas. Hajko works from her home in Pittsburgh, Pennsylvania, and she got the idea for a marketing campaign Spire Hospital...

Hotel Optimization: Insiders talk health, revenue alternatives Spire Hospitality also had to adapt quickly, said Richard Sandoval, the company’s VP of operations. “All hotels … recognized [that the] historical share and mix of sales was irrelevant,” he said. “It was more important to f...

Tracking employees’ symptoms through a mobile app can help lessen the burden on human resources collecting daily health checks during the pandemic, according to Spire Hospitality’s VP of Human Resources Barbara Doucet. Read More>>...

...

Over the last few months, the American Hotel & Lodging Association has urged hotels to require face masks for all guests, which sources said so far has been well-received. But for those guests not willing to comply, it requires some extra attention. In July, the AHLA launched its “Stay Safe Gu...

COVID-19 leads to new ways of behaving, gathering, cleaning, and working...

SPIRE Hospitality™ CEO Chris Russell has deep roots in DFW...

Since joining SPIRE Hospitality™ in 2018, Dawna Comeaux has risen to COO...

This summer, many families are taking driving vacations due to COVID, and...